Think about this: In just a few days, with a video camera and digital editing tools, you can create many of the same powerful effects as major movie producers.

But good video – like good speeches and good prose – begins with the writing. And since I’m a writer, not a videographer, the tips below are intended to assist you with the writing part of an effective one to five-minute presentation.

1. Single theme – For a short, non-fiction video, focus on a single, basic theme. Everything in that video should relate to that single subject.

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